Select Page
Shoot Your Shot

Shoot Your Shot

Recently, I posted an article about an experience I had at Zoës Kitchen Corporate.  Long story short, it was a sales call gone right.  I walked in and due to dumb luck, their entire staff was in the lobby and cheered me on as if I were the most amazing person to enter...
5 Ways to Break the Cycle of Offers

5 Ways to Break the Cycle of Offers

Restaurant brands know they need to discount to get consumers to come in.  It’s nature of the industry.  But, most brands despise discounting.  Doing away with discounts is the goal but can be unrealistic.  Strategically discounting and pulling multiple levers...