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4 Things to Consider Before Targeting a Generation

4 Things to Consider Before Targeting a Generation

Photo by Kevin Curtis on Unsplash Generational targeting can be all the rage. Just last year, Millennials needed to get out of the way for Gen-Z.  This summer, Millennials were Killing Restaurants.  And very recently, Nation’s Restaurant News told us what Gen-X...
5 Tips for Improving Loyalty Performance

5 Tips for Improving Loyalty Performance

Having a loyalty program is a major commitment for a brand.  Managing and maximizing the program will benefit the brand immensely.  Here are 5 tips as a restaurant looks to improve Loyalty performance (the same can be applied to Eclubs and App users as well). 1.​ Make...
Blowing the Doors Off Grand Opening Marketing

Blowing the Doors Off Grand Opening Marketing

Challenge A client needed a new way to reach consumers around grand openings. How it Impacted Their Business We deployed our BusinessPlace direct mail program to reach consumers that work near a location.  A week into the first test, the client emailed with a simple...
Outclassing the Competition with Speed & Service

Outclassing the Competition with Speed & Service

Challenge A client had 3 weeks to execute a direct mail program of 2,000,000 pieces of mail supporting 500 locations. How it Impacted Their Business With it’s normal vendors operating on establish timelines and limited flexibility, the client had nowhere to turn...
Solving Franchise Marketing Chaos

Solving Franchise Marketing Chaos

Challenge As a previous Mi customer, a VP of Marketing landed at a new brand that was heavily franchised creating a new marketing obstacle. How it Impacted Their Business The brand needed a way to mobilize the volume of franchisees to gain price considerations....