by Marc Becher | Sep 26, 2017 | Loyalty
Having a loyalty program is a major commitment for a brand. Managing and maximizing the program will benefit the brand immensely. Here are 5 tips as a restaurant looks to improve Loyalty performance (the same can be applied to Eclubs and App users as well). 1. Make...
by Marc Becher | Sep 12, 2017 | Case Study
Challenge A client needed a new way to reach consumers around grand openings. How it Impacted Their Business We deployed our BusinessPlace direct mail program to reach consumers that work near a location. A week into the first test, the client emailed with a simple...
by Marc Becher | Aug 11, 2017 | Case Study
Challenge A client had 3 weeks to execute a direct mail program of 2,000,000 pieces of mail supporting 500 locations. How it Impacted Their BusinessWith it’s normal vendors operating on establish timelines and limited flexibility, the client had nowhere to turn...
by Marc Becher | Aug 1, 2017 | Case Study
Challenge As a previous Mi customer, a VP of Marketing landed at a new brand that was heavily franchised creating a new marketing obstacle. How it Impacted Their BusinessThe brand needed a way to mobilize the volume of franchisees to gain price considerations....
by Marc Becher | Jul 26, 2017 | Case Study
Challenge A restaurant brand had a location that was recently re-imaged to help solve traffic woes. How it Impacted Their BusinessThe re-image helped put a band-aid on the struggling location, but the market quickly was down double digits in sales. How We Solved ItWe...
