Their reaction to our results: "Can you slow the traffic down?!"
Good thing Mi is anything but a typical agency and was ready to step up.
Mi routinely handles franchise marketing programs from start to finish allowing marketing teams to focus on other efforts.
Mi entered 1 year after the re-image, rolled out a multi-faceted approach to solving sales and traffic woes and had the locations back in the black.
8 years in, our process of test, measure, and rollout drives an on-budget annual plan of programs producing a $3-$6 ROI.
We combined client-provided POS and Eclub data with our third-party data and created a growth marketing strategy based on guest purchases and demos.
Through a series of mutiple campaigns and retargeting efforts, we made their goal a reality...and blew it away.
Building a database was step one. Communicated in various channels was the real victory.
We enhanced their Eclub with our data and found only 25% of the Eclub had kids. We quickly segmented the audience properly and gave messaging recommendations to fit each segment.
What Our Clients Say
3 Years later, they are our most trusted partner and come up with solutions for problems that shouldn’t be on their radar. I know my team can count on them for driving traffic to our locations, and I can count on them for strategy support on almost anything I am working on. Natalie Anderson Liu
Mi has a wealth of knowledge in the industries they serve and performance of their programs is always head and shoulders above the competition. Michael Breed
The best way for us to understand how and if we can help is to exchange information. From there, we’re sure we will give you a solution to solve your challenge. And, if we don’t have one, we’ll be the first to tell you.