Observations and insights about marketing, restaurants and more.
Met with the challenge of mediocre grand opening sales from another vendor, Mi solved a national restaurant chain's grand opening woes with our BusinessPlace program.
Their reaction to our results: "Can you slow the traffic down?!"
A client had 3 weeks to execute a direct mail program of 2,000,000 pieces of mail supporting 500 locations. The client ran into inflexible agencies unable to break "normal" timelines to bail them out.
Good thing Mi is anything but a typical agency and was ready to step up.
Most franchised brands would agree coordinating franchisee marketing can be chaotic as marketing staff doesn't have time to help its franchisees market effectively.
Mi routinely handles franchise marketing programs from start to finish allowing marketing teams to focus on other efforts.
While re-imaging is a key way to revitalize sales, a chain was still in dire need of renewed awareness as sales dipped double digits post re-image.
Mi entered 1 year after the re-image, rolled out a multi-faceted approach to solving sales and traffic woes and had the locations back in the black.
As a smaller chain, a restaurant brand needed a predictable way to grow sales and traffic with a limited budget, limited intelligence on consumers, and low awareness around its locations.
8 years in, our process of test, measure, and rollout drives an on-budget annual plan of programs producing a $3-$6 ROI.
A niche restaurant brand knew little about guests and struggled to get guests to come back after the first visit and this severely impacted their ability to grow.
We combined client-provided POS and Eclub data with our third-party data and created a growth marketing strategy based on guest purchases and demos.
The best way for us to understand how and if we can help is to exchange information. From there, we’re sure we will give you a solution to solve your challenge. And, if we don’t have one, we’ll be the first to tell you.