Franchise Marketing Support
Direct Marketing Opt-In
MARKETING CALL: OPT-IN BY February 1st, 2021
As a Zoup! Franchise Owner, you have the option to buy marketing through Marketing Informatics (Mi). The marketing programs below are great ways to drive traffic and awareness to your locations. We have selected programs that serve different purposes in hopes of solving specific needs your location(s) is facing. And, the more franchise owners who participate, the more favorable pricing will be and distribution will be larger.
Zoup will be supporting your location with a residential direct mail piece. The options below are in addition to that mailer and would be paid directly by the franchise owner.
Opt-In Deadline:
02/01/2021
In Market Date:
03/01-03/04
Offer Expiration Date:
04/30/2021
ADVERTISING OPTIONS
You may choose any combination of programs or a single program.
Note: Canadian options may vary. Please reach out to Sarah Douglass at sarah@marketinginformatics.com with any questions you may have.
Residential Direct Mail
Increase Evening &
Weekend Traffic
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Reaching Consumers who LIVE Nearby
6×9 #100 Paper Postcards with 2-3 offers
$500, 1,650 – 1,838 households*
$1,000, 3,300 – 3,676 households*
Households within 5-7 minutes of your location with an income greater than $50k (excludes trailers and PO Boxes)
*When more locations participate, the rate per piece drops qualifying you for more mailers. The range above is estimated based on previous participation.
Digital Ads
Awareness
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Digital Ads and Search Ads around your location
Great for Awareness in your area when used in conjunction with other marketing.
We will serve ads programmatically through our digital platform with common placements on mobile, desktop and tablets via Google Display Ads and Google Search ads.
$250 – 40,000 – 60,000 impressions
$500 – 80,000 – 120,000 impressions
Coupon Handouts- Print Only
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8.5 x 3.5″ coupon sheet
$150 for 2,500
Extra coupons sent to your store for you to distribute as needed
Fill in detail below for each location you wish to include. Name the location with an identifier that would make it unique (Location #, City, Street Name, Area, etc.).
SELECT AS MANY PROGRAMS AS YOU WANT FOR EACH LOCATION YOU HAVE
Any questions, contact Sarah Douglass (Sarah.Douglass@marketinginformatics.com).