Franchise Marketing Support
Direct Mail & Digital Marketing Opt-In
YOUR RESPONSE NEEDED BY FRIDAY March 20th
Questions? Please reach out to Marc@marketinginformatics.com
Opt-In Deadline:
3/20
In Market Date:
Week of 4/13/26
Offers Expire:
6/30/26
RESIDENTIAL DIRECT MAIL
6 x 9 Postcard
PRICING*
$675 for 1,850 – 2,050 households
$1,100 for 3,015 – 3,250 households
$1,650 for 4,522 – 4,800 households
$2,200 for 6,029 – 6,500 households
TARGETING
Households within 3 -5 minutes
Household income $70k+*
Excludes PO Boxes and Trailers
ARTWORK – Click image to preview art (preliminary)
Postcards will feature LTO Creative and 3 offers on the back. Postcards will be printed with your location information in black on each offer.
Offers: BOGO Smoothie; $2 off Any Smoothie Bowl; and $2 off Any Power Eats.
If you participated in the 2026 Q1 February mailer, we will mail to different households where available this round.
*$70k+ income used where applicable, Lower in certain areas. Distance may be slightly more in certain areas. If your location has previously used lower incomes or is in an RMF where we have lower income limits, we will use that level. Income limit subject to change at the direction of Smoothie King Corporate.
EXAMPLE CREATIVE – ART SUBJECT TO CHANGE
DIGITAL ADS
App and Website Display Ads
PRICING
$300 for 50k – 70k Impressions, 1 month
$600 for 100k – 140k Impressions, 2 months
TARGETING
Display ads will be featured on popular apps and websites to your direct mail audience
(or for those not participating in the direct mail campaign, we will target users within 3 -5 minutes)
Ads will direct consumers to your location specific olo site, begin 4/13/26 and run for 1 or 2 months depending on purchase. Upon campaign completion, performance reporting will be provided.
Artwork will feature same creative messaging as direct mailer
Click here to view sample reporting
BUSINESS DIRECT MAIL
Employee coupon offers (20 per business) are
BOGO smoothie
$2 off Any Smoothie or Smoothie Bowl
$2 off Any Power Eats
Letter offer (1 per business) is One Free 20oz and features catering
Specs
21 impressions sent into each business
– #10 Envelope with Company Logo and tagline
-1 Letter for gatekeeper
-20 Coupon Slips to be distributed to employees (3 offers on each slip)
Qty and Pricing Options
$500
238 businesses / 5,000 impressions
$1,000
476 businesses / 10,000 impressions
Targeting
Businesses within 5-7 minutes
10+ employees (80% will have 20-50 employees)
Excludes retail and other restaurants
*Art will be for seasonal creative – example creative shown here. Offers subject to change with final creative. Business targeting above may be flexed if more distance is needed or more audience needs to be found around a location.
EXAMPLE CREATIVE – ART SUBJECT TO CHANGE
*When more locations participate, the rate per piece drops qualifying you for more mailers. The range of households above is estimated based on previous participation.
OPT IN FORM AND PAYMENT
Direct Mail Policy: By completing this form and processing payment for direct mail, you agree that Marketing Informatics can print and mail the corporate approved and provided artwork as described above into the households within your trade area as outlined by our targeting methodology and timing.
Location Information Approval Policy: By providing approval in the form above that your location address and phone number is correct, you agree for Marketing Informatics to print that information as is onto your mailers. If you have changes to your location address or phone number, and enter changes within the form, Marketing Informatics will honor those changes as accurate and print with that information onto the mailers.
Cancelation Policy: You will be asked for payment information upon sign up. Cancelation before 3/20/26 for full refund, cancelation after 3/20/26 until 3/24/26 for postage refund only. For digital ads, you may cancel for a full refund by 3/24/26. Ads must run for the duration you select and cannot be refunded after 3/24/26. IF your RMF participates after you sign up, you must request a refund by 3/23/26 or we will include your purchased spend AND the RMF amount for your location.
Questions? Please reach out to (Marc@marketinginformatics.com).