Observations and insights about marketing, restaurants and more.
Have you ever been cheered on by a company as you walked in for a random sales drop off? Me neither. Until last week. Thanks Zoes Kitchen.
Every year, Nation's Restaurant News publishes Consumer Picks. In a nutshell, it is survey work to determine consumer's thoughts around top brands. One thing sticks out heavily this year: A conversation around Loyalty vs Convenience. Loyalty is a hot topic and...
We all know we are judged by the results we get in our jobs. In marketing, performance is critical to success. But, with so many agencies and vendors offering the same services, there is an unknown in the key to success. It can't be all performance based. So, a...
I'll sum this up in a simple statement. It's free. You just have to take the time to do it. And, at Mi, we do it all the time: Think Like a Consumer Years ago it became a mantra of ours as we dove deeper into the restaurant industry. Traditionally, we are rooted...
Demographics are Dead? How Buying into Behavior-Only Data Could Leave your Loyalty Program with Missing Pieces
I recently heard a speaker at a conference state ‘Demographics are Dead’ and nearly lost my mind. Here’s why you need to focus on both Behavior and Demographics to make your loyalty members more frequent guests.
Build Your Marketing Toolbox: 5 Steps to Stop Chasing Silver Bullets and Start Acquiring Better Tools
As a marketers, we are always sent looking for a silver bullet. Fight back. Here’s how you can build a solid marketing toolbox that will improve overall performance and make you a better marketer along the way and stop looking for something that doesn’t exist.
Recently, I posted an article about an experience I had at Zoës Kitchen Corporate. Long story short, it was a sales call gone right. I walked in and due to dumb luck, their entire staff was in the lobby and cheered me on as if I were the most amazing person to enter...
All brands have one location (or 20 or hundreds) where you feel like you’re rearranging the deck chairs on the Titanic.
Before you turn the lights out, here are a handful of things that can push you back into the black (or closer to it at least).
Offers are a great way to bring people in, but brands need to be careful to not overdo it. These tips will help you strategically use offers in a healthy way (to your bottom line and your relationship with guests).
Generational targeting can be all the rage. So, as a marketer, what are you to do? Follow these 4 tips and you will be on your way to navigating generations like a pro.
Make your Loyalty Program soar with these can’t miss strategies.
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