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The Dish
Observations and insights about marketing, restaurants and more.Ā
Marketing is Just Reaching a Bunch of People Who Don’t Care
Iāve built a career off reaching a bunch of people that donāt care. Let me back up and provide some context. A prospective client asked a question about Facebook marketing, and my colleague and I were caught like two deer in headlights. āWhatās...
Consumers Cheat Too Much to Call it a ‘Loyalty’ Program
Every year, Nation's Restaurant News publishes Consumer Picks.Ā In a nutshell, it is survey work to determine consumer's thoughts around top brands.Ā One thing sticks out heavily this year:Ā A conversation around Loyalty vs Convenience. Loyalty...
Be a Normal Person. It’s a Key Part of Success and Who We Choose Work With
We all know we are judged by the results we get in our jobs.Ā In marketing, performance is critical to success.Ā But, with so many agencies and vendors offering the same services, there is an unknown in the key to success.Ā It can't be all...
One Thing You Can Do to be More Relevant with Your Marketing (Without Spending a Dime)
I'll sum this up in a simple statement.Ā It's free.Ā You just have to take the time to do it.Ā And, at Mi, we do it all the time:Ā Think Like a Consumer Years ago it became a mantra of ours as we dove deeper into the restaurant industry.Ā ...
Demographics are Dead? How Buying into Behavior-Only Data Could Leave your Loyalty Program with Missing Pieces
I recently heard a speaker at a conference state āDemographics are Deadā and nearly lost my mind. Hereās why you need to focus on both Behavior and Demographics to make your loyalty members more frequent guests.
Build Your Marketing Toolbox: 5 Steps to Stop Chasing Silver Bullets and Start Acquiring Better Tools
As a marketers, we are always sent looking for a silver bullet. Fight back. Here's how you can build a solid marketing toolbox that will improve overall performance and make you a better marketer along the way and stop looking for something that doesn't exist.
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