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What Our Clients Say
Mi is far and away my favorite partner. From day one, I knew they were different. 20 minutes into meeting them, we were all-in. Their approach, ease of conversation, and solution oriented ideas caught us off guard, and we knew they weren’t a typical agency.
6 Years later, they are our most trusted partner and come up with solutions for problems that shouldn’t be on their radar. I know my team can count on them for driving traffic to our locations, and I can count on them for strategy support on almost anything I am working on.
Marketing Informatics has been a great partner for Smoothie King. We’ve been utilizing them to provide turnkey tools for our franchisees with support on direct mail for our product promotions and grand openings. Our account rep, Sarah, is very thorough and always accessible. They are willing to adapt to our needs, which is very helpful as we evolve our processes.
Marketing Informatics has been an exceptional partner of mine for the past 5+ years at two brands. They are consistently thinking about our business as a whole to find a solution and not focused on a single marketing tactic. They approach our marketing needs by providing overall strategies and actionable plans to put in place to solve our problems. I would recommend them to any type of business who needs marketing support.
I’ve worked with Mi for 10 years across 2 brands. We started as just a print and mail client trying to drive traffic for our locations. We quickly realized Mi had so much more to offer. Over the years, we have developed successful traffic programs, grown our data around our Eclub members, and had countless conversations that pushed my thinking as a marketer.
Mi has a wealth of knowledge in the industries they serve and performance of their programs is always head and shoulders above the competition.
Short Simple and to the point. A brand had a need. We brought a new twist and solved it for them.
Met with the challenge of mediocre grand opening sales from another vendor, Mi solved a national restaurant chain's grand opening woes with our BusinessPlace program.
Their reaction to our results: "Can you slow the traffic down?!"
A client had 3 weeks to execute a direct mail program of 2,000,000 pieces of mail supporting 500 locations. The client ran into inflexible agencies unable to break "normal" timelines to bail them out.
Good thing Mi is anything but a typical agency and was ready to step up.
Most franchised brands would agree coordinating franchisee marketing can be chaotic as marketing staff doesn't have time to help its franchisees market effectively.
Mi routinely handles franchise marketing programs from start to finish allowing marketing teams to focus on other efforts.
While re-imaging is a key way to revitalize sales, a chain was still in dire need of renewed awareness as sales dipped double digits post re-image.
Mi entered 1 year after the re-image, rolled out a multi-faceted approach to solving sales and traffic woes and had the locations back in the black.
As a smaller chain, a restaurant brand needed a predictable way to grow sales and traffic with a limited budget, limited intelligence on consumers, and low awareness around its locations.
8 years in, our process of test, measure, and rollout drives an on-budget annual plan of programs producing a $3-$6 ROI.
A niche restaurant brand knew little about guests and struggled to get guests to come back after the first visit and this severely impacted their ability to grow.
We combined client-provided POS and Eclub data with our third-party data and created a growth marketing strategy based on guest purchases and demos.
Faced with a lofty attendance goal, a business professionals group needed new strategies to drive awareness and traffic for an upcoming conference.
Through a series of mutiple campaigns and retargeting efforts, we made their goal a reality...and blew it away.
With positive PR waning and funding at risk, a state government agency was under pressure to develop benefit communication with 500,000 military veterans.
Building a database was step one. Communicated in various channels was the real victory.
A restaurant client was sending kids eat free emails to all of its Eclub members causing open rates to severely decline.
We enhanced their Eclub with our data and found only 25% of the Eclub had kids. We quickly segmented the audience properly and gave messaging recommendations to fit each segment.
The best way for us to understand how and if we can help is to exchange information. From there, we’re sure we will give you a solution to solve your challenge. And, if we don’t have one, we’ll be the first to tell you.