Marketing Support- New Restaurant Opening
Questions? Please reach out to Marc@marketinginformatics.com
As a Bonchon Franchise Owner, a New Restaurant Opening Marketing Package is available to be purchased via the form below. You have the option to add additional marketing to this package as well. Choosing to routinely do local store marketing will help drive traffic, sales, and grow awareness for your location.
To order marketing for your location, fill in the form, submit payment, and we’ll take care of the rest as we have approved creative assets in hand. We will work with Bonchon’s marketing team as we get closer to your open date to ensure we run marketing on the right timeline.
FACEBOOK/INSTAGRAM ADS
Click Image to view sample Facebook Ad
Price: $1,500 for 120k – 180k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Coming Soon and Now Open
Timing: 30 Days – 5 Days of Coming Soon changing over to Now Open the day of your soft opening
Clicks: When consumers click on the ad, they will be directed to the Bonchon location page showing your location
RESIDENTIAL DIRECT MAIL
Price: $2,499 for 5,000 households mailed
Targeting: Households within 5-10 minutes with Household income $70k+
Creative Now Open (Creative and offers preapproved by corporate)). Your Location will be added to the piece as well as an expiration date for offers that is 6 weeks long. Offers are shown in the approved art from corporate.
Timing: ~3 Weeks after your opening
Optional (see below): You may buy an additional 5,000 or 10,000 mailers on top of the package when filling out the form below.
Optional Add On Programs
In addition to the New Restaurant Marketing Package, you can add the following to further enhance awareness and traffic around your opening.
OPTIONAL ADD ONS
Direct Mail Postcards: Optional: You may buy an additional 5,000 or 10,000 mailers on top of the package when filling out the form below.
Digital Ads – App and Web Display Ads: Optional: $1,500 You may buy one month of Digital Ads to show on devices near your location while the consumer is in apps or on websites. on top of the package when filling out the form below.
Facebook Grand Opening Event Boost: Optional: $600
Price: $600 for 15k – 30k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Grand Opening Event
Timing: 5 Days before Grand Opening Event
Clicks: When consumers click on the ad, they will be directed to a Facebook Event page for your Grand Opening event showing details of the opening and the ability to sign up to attend the event.
Available Programs - Additional Details - Click to expand and learn more about each Option
Direct Mail
6×9 Postcard to Residents near your restaurant (typically a 5-10 minute drive time maximum but can vary by restaurant)
- Drive traffic and sales for your restaurant via offers
- Boost awareness for the brand, products, LTOs, and trial of new products
- In market in ~3 weeks after opening for a 6 week redemption period
- Marketing Results (estimated based on 5,000 pieces mailed):
100- 250 Redemptions*
*redemptions can vary based on strength of offer and market - 5,000 pieces included in package
- Option to buy 5,000 or 10,000 additional pieces
Facebook/Instagram Ads
Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your restaurant
- Boost awareness, products, LTOs for your restaurant
- 30 Day campaign period for continued awareness
- Coming Soon creative for 5 days before soft opening and then 25 days of Now Open creative starting the day of soft opening
- Highly engaged audience as seeing ads within social feeds leads to higher quality audience compared to display ads
- User Clicks ad and lands on your restaurant’s online ordering page or location page
- Marketing Results (estimated based on $1,500 Spend):
120k – 180k Impressions
600 – 1,200 clicks to online ordering/location page - $1,500 of ads included for 30 days of support
OPTIONAL ADD ON: Digtial Ads
Image ads on websites and apps on mobile and desktop devices within 1-3 miles of your restaurant
- OPTIONAL ADD ON: $1,800
- Boost awareness for your restaurant being open by staying top of mind with an audience nearby
- 30 Day campaign period
- More impressions served as display ads are more passive to users browsing websites/apps but become more impactful over time for awareness
- User Clicks ad and lands on your restaurant’s online ordering page or location page
- Marketing Results (estimated based on $1,800 spend):
200k – 300k Impressions
1,300– 2,500 clicks to online ordering
OPTIONAL ADD ON: Facebook Event Ads
Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your restaurant
- Boost awareness for your restaurant’s grand opening event.
- 5 Day campaign period before the grand opening events
- User Clicks ad and lands on an event page on Facebook for your grand opening event where they can learn more and sign up to attend
- Marketing Results (estimated based on $600 spend):
10k – 20k Impressions
250- 500 clicks to event page