Marketing Support- New Store Opening
Questions? Please reach out to Marc@marketinginformatics.com
As a Paris Baguette Franchise owner, the following new store opening marketing programs are available to you. Each program has unique benefits outlined below. Choosing to routinely do local store marketing will help drive traffic, sales, and grow awareness for your location.
To order marketing for your location, fill in the form, submit payment, and we’ll take care of the rest as we have approved creative assets in hand.
Available Programs - Click to expand and learn more about each Option
Facebook/Instagram Ads
Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your café
- Boost awareness, products, LTOs for your café
- 30 Day campaign period for continued awareness
- Highly engaged audience as seeing ads within social feeds leads to higher quality audience compared to display ads
- User Clicks ad and lands on your café’s online ordering page
- Marketing Results (estimated based on $600 Spend):
60k – 70k Impressions
350 – 700 clicks to online ordering
App & Web Display Ads
Image ads on websites and apps on mobile and desktop devices within 1-3 miles of your café
- Boost awareness for your café, products, LTOs, and generally staying top of mind with an audience nearby
- 30 Day campaign period
- More impressions served compared to Facebook/IG Ads as display ads are more passive to users browsing websites/apps but become more impactful over time for awareness
- User Clicks ad and lands on your café’s online ordering page
- Marketing Results (estimated based on $600 spend):
120k – 160k Impressions
600 – 1,200 clicks to online ordering
Direct Mail
6×9 Postcard to Residents near your café (typically a 5-10 minute drive time maximum but can vary by café)
- Drive traffic and sales for your café via offers
- Boost awareness for the brand, products, LTOs, and trial of new products
- In market in 12-15 days for a 6 week redemption period
- Marketing Results (estimated based on 10,000 pieces mailed):
300 – 500 Redemptions*
*redemptions can vary based on strength of offer and market
FACEBOOK/INSTAGRAM ADS
Click Image to view Facebook Ad
Pricing
$600 for 50k – 70k Impressions
Targeting
Households within 1-3 miles
Facebook and Instagram Users
Timing
Campaigns start within 5-7 days of payment and run for 30 days.
When consumers click on the ad, they will be directed to your location’s online ordering page. Campaign summary and reporting will be provided at the conclusion of the campaign.
APP AND WEB DISPLAY ADS
Click Image to view Display Ad
Pricing
$600 for 120k – 160k impressions
Targeting
Users within 1-3 Miles
Ads on Popular Apps and Websites
Timing
Campaigns start within 5-7 days of payment and run for 30 days.
When consumers click on the ad, they will be directed to your location’s online ordering page. Campaign summary and reporting will be provided at the conclusion of the campaign.
RESIDENTIAL DIRECT MAIL
Specs
6 x 9″, 4/4, Postcard
We have corporately approved art we will use for your location.
Your location address, phone number, and expiration date is added at the time of addressing. All other components are part of the approved shell and cannot be changed.
Recommended Qtys and Pricing
5,000 households, $2,362
7,500 households, $3,114
10,000 households, $4,086
12,500 households, $5,069
15,000 households, $5,991
Targeting
Households within 5-10 minutes
Household income $70k+
Excludes PO Boxes and Trailers
Timing
Postcards will arrive in homes 12-15 days after proof approval and payment.
