Marketing Support- New Cafe Opening
Questions? Please reach out to Marc@marketinginformatics.com
As a Paris Baguette Franchise Owner, a New Cafe Opening Marketing Package is available and required to be purchased via the form below. You have the option to add additional marketing to this required package as well. Choosing to routinely do local store marketing will help drive traffic, sales, and grow awareness for your location.
To order marketing for your location, fill in the form, submit payment, and we’ll take care of the rest as we have approved creative assets in hand. We will work with Paris Baguette’s marketing team on opening time as we get closer to your open date.
Canadian Locations pay a higher price of $4,965 – select CANADA as Location Country in the submission form.
FACEBOOK/INSTAGRAM ADS
Click Image to view sample Facebook Ad
Price: $1,800 for 150k – 210k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Coming Soon and Now Open
Timing: 30 Days – 5 Days of Coming Soon changing over to Now Open the day of your soft opening
Clicks: When consumers click on the ad, they will be directed to the Paris Baguette location page showing your location
RESIDENTIAL DIRECT MAIL
Price: $2,462* for 5,000 households mailed
Targeting: Households within 5-10 minutes with Household income $70k+
Creative Now Open (Choose 1 of 3 postcard Fronts from corporately approved art). Your Location will be added to the piece as well as an expiration date for offers that is 6 weeks long. Offers are shown in the example art from corporate.
Timing: ~2 Weeks after your opening
Optional (see below): You may buy an additional 5,000 or 10,000 mailers on top of the required package when filling out the form below.
*$3,165 for Canadian Locations. Select Location Country of Canada in form below or we will send you a link to pay the difference in price.
Optional Add On Programs
In addition to the required New Cafe Marketing Package, you can add the following to further enhance awareness and traffic around your opening.
OPTIONAL ADD ONS
Direct Mail Postcards: Optional: You may buy an additional 5,000 or 10,000 mailers on top of the required package when filling out the form below.
Digital Ads – App and Web Display Ads: Optional: $1,800 You may buy one month of Digital Ads to show on devices near your location while the consumer is in apps or on websites. on top of the required package when filling out the form below.
Facebook Grand Opening Event Boost: Optional: $600
Price: $600 for 15k – 30k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Grand Opening Event
Timing: 5 Days before Grand Opening Event
Clicks: When consumers click on the ad, they will be directed to a Facebook Event page for your Grand Opening event showing details of the opening and the ability to sign up to attend the event.
Available Programs - Additional Details - Click to expand and learn more about each Option
Direct Mail
6×9 Postcard to Residents near your café (typically a 5-10 minute drive time maximum but can vary by café)
- Drive traffic and sales for your café via offers
- Boost awareness for the brand, products, LTOs, and trial of new products
- In market in 12-15 days for a 6 week redemption period
- Marketing Results (estimated based on 5,000 pieces mailed):
150 – 250 Redemptions*
*redemptions can vary based on strength of offer and market - 5,000 pieces included in package
- Option to buy 5,000 or 10,000 additional pieces
Facebook/Instagram Ads
Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your café
- Boost awareness, products, LTOs for your café
- 30 Day campaign period for continued awareness
- Coming Soon creative for 5 days before soft opening and then 25 days of Now Open creative starting the day of soft opening
- Highly engaged audience as seeing ads within social feeds leads to higher quality audience compared to display ads
- User Clicks ad and lands on your café’s online ordering page or location page
- Marketing Results (estimated based on $1,200 Spend):
100k – 140k Impressions
600 – 1,200 clicks to online ordering/location page - $1,200 of ads included for 30 days of support
OPTIONAL ADD ON: Digtial Ads
Image ads on websites and apps on mobile and desktop devices within 1-3 miles of your café
- OPTIONAL ADD ON: $1,800
- Boost awareness for your café being open by staying top of mind with an audience nearby
- 30 Day campaign period
- More impressions served as display ads are more passive to users browsing websites/apps but become more impactful over time for awareness
- User Clicks ad and lands on your café’s online ordering page or location page
- Marketing Results (estimated based on $1,800 spend):
200k – 300k Impressions
1,300– 2,500 clicks to online ordering
OPTIONAL ADD ON: Facebook Event Ads
Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your café
- Boost awareness for your café’s grand opening event.
- 5 Day campaign period before the grand opening events
- User Clicks ad and lands on an event page on Facebook for your grand opening event where they can learn more and sign up to attend
- Marketing Results (estimated based on $600 spend):
15k – 30k Impressions
250- 500 clicks to event page