Marketing Support- New Cafe Opening
Questions? Please reach out to Marc@marketinginformatics.com
As a Paris Baguette Franchise Owner, a New Cafe Opening Marketing Package is available and required to be purchased via the form below. You have the option to add additional marketing to this required package as well. Choosing to routinely do local store marketing will help drive traffic, sales, and grow awareness for your location.
To order marketing for your location, fill in the form, submit payment, and we’ll take care of the rest as we have approved creative assets in hand. We will work with Paris Baguette’s marketing team on opening time as we get closer to your open date.
New Cafe Opening Marketing Package includes 2 months of Facebook/Instagram Ads, 10,000 residential postcards mailed, 1 Month of Digital Display Ads, Paid Search Ads for 2 weeks, and your Elevated Signage Bundle. Details as follows for each included program.
Canadian Locations pay the same $10,000 price but receive 8,000 mailers due to higher prices – select CANADA as Location Country in the submission form.
*Price is $10,500 for cafes with an FDD signed in 2024 or later. Those cafes receive a marketing package that includes paid search ads. Cafes with an FDD before 2024 receive a package WITHOUT Paid Search for a total of $10,000
FACEBOOK/INSTAGRAM ADS
Click Image to view sample Facebook Ad
Reach: 250k – 350k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Coming Soon and Now Open
Timing: 60 Days – 7 Days of Coming Soon changing over to Now Open the day of your opening
Clicks: When consumers click on the ad, they will be directed to the Paris Baguette location page showing your location
RESIDENTIAL DIRECT MAIL
Reach: 10,000 households mailed
Targeting: Households within 5-10 minutes with Household income $70k+
Creative Now Open (Choose 1 of 3 postcard Fronts from corporately approved art). Your Location will be added to the piece as well as an expiration date for offers that is 6 weeks long. Offers are shown in the example art from corporate.
Timing: ~2 Weeks after your opening
Optional (see below): You may buy an additional 5,000 mailers on top of the required package when filling out the form below.
*For Canadian Locations, you will receive 8,000 Mailers. Select Location Country of Canada in form below to see this appropriately displayed in the form as you order.
DIGITAL DISPLAY ADS
Click Image to view sample Display Ad
Reach: 125k – 200k Impressions
Targeting: Users within 1-3 miles of location
Creative: Now Open
Timing: 30 Days starting when you open
Clicks: When consumers click on the ad, they will be directed to the Paris Baguette location page showing your location
PAID SEARCH ADS
Paid Search Ads are required for cafés with an FDD signed in 2024 or later, but optional for those who signed prior to 2024. Cafes with an FDD before 2024 can purchase Paid Search Ads as an additional marketing tactic in the form below.
Price: $500 for 5k – 10k Impressions
Estimated Clicks: 250 – 500
Targeting: Users within 1-3 miles of location as keywords are searched related to the brand – coffee, cakes, pastries, and similar terms related to menu offerings of Paris Baguette.
Creative: Now Open text ads served within top 3 results of google searches.
Timing: 2 weeks of run time after opening.
Clicks: When consumers click on the ad, they will be directed to the cafe’s online ordering page or location page.
Elevated Signage Package (Mandatory for New Franchisees)
Kit: Kit delivered to your location’s address containing:
1- Large Roof Banner (20ft option)
2 – Windwavers
2 – Lawn Signs
1 – 100 Feet Pennant
1 – Scissors and Ribbon
2 reusable balloon stands
Timing: Once you order, we will schedule the shipment to be sent to your location. The location address you have provided in the form will be the address used for delivery. Again, we will order and ship these to your location within 5 days of your submission of the form order below. Actual delivery time will vary. We will send you tracking information as it is available.
If you require any custom delivery instructions in terms of an address to use, delaying shipment of the bundle, etc, please include them in the Comment box of the form.
FOR FRANCHISEES THAT HAVE OPENED A CAFE WITHIN THE LAST 6 MONTHS: Signage Bundle Number 2
If you have opened a location within the last 6 months, you may order a different Signage Bundle with the following and reuse you previous Elevated Signage Bundle Materials. Choose this option in the form below ONLY if you have qualify.
Kit: Kit delivered to your location’s address containing:
2 – Generic Windwavers (not Grand Opening)
2 – Lawn Signs
1 – Now Open Banner (20×4)
1,000 Catering Brochures
1,000 Loyalty Handouts
1 A Frame with 2 inserts (We Cater & Loyalty)
1 – Scissors and Opening Ribbon
Timing: Once you order, we will schedule the shipment to be sent to your location. The location address you have provided in the form will be the address used for delivery. Again, we will order and ship these to your location within 5 days of your submission of the form order below. Actual delivery time will vary. We will send you tracking information as it is available.
If you require any custom delivery instructions in terms of an address to use, delaying shipment of the bundle, etc, please include them in the Comment box of the form.
Optional Add On Programs
In addition to the required New Cafe Marketing Package, you can add the following to further enhance awareness and traffic around your opening.
OPTIONAL ADD ONS
Direct Mail Postcards: Optional: You may buy an additional 5,000 mailers on top of the required package when filling out the form below.
Paid Search Ads: Optional for Cafes with an FDD before 2024: $500
Price: $500 for 5k – 10k Impressions
Estimated Clicks: 250 – 500
Targeting: Users within 1-3 miles of location as keywords are searched related to the brand – coffee, cakes, pastries, and similar terms related to menu offerings of Paris Baguette.
Creative: Now Open text ads served within top 3 results of google searches.
Timing: 2 weeks of run time after opening.
Clicks: When consumers click on the ad, they will be directed to the cafe’s online ordering page or location page.