Marketing Support- New Cafe Opening
Questions? Please reach out to Marc@marketinginformatics.com
As a Paris Baguette Franchise Owner, a New Cafe Opening Marketing Package is available and required to be purchased via the form below. You have the option to add additional marketing to this required package as well. Choosing to routinely do local store marketing will help drive traffic, sales, and grow awareness for your location.
To order marketing for your location, fill in the form, submit payment, and we’ll take care of the rest as we have approved creative assets in hand. We will work with Paris Baguette’s marketing team on opening time as we get closer to your open date.
New Cafe Opening Marketing Package includes 2 months of Facebook/Instagram Ads, 10,000 residential postcards mailed, 1 Month of Digital Display Ads, and your Elevated Signage Bundle. Details as follows for each included program.
Canadian Locations pay the same $10,000 price but receive 8,000 mailers due to higher prices – select CANADA as Location Country in the submission form.
FACEBOOK/INSTAGRAM ADS
Click Image to view sample Facebook Ad
Reach: 250k – 350k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Coming Soon and Now Open
Timing: 60 Days – 7 Days of Coming Soon changing over to Now Open the day of your soft opening
Clicks: When consumers click on the ad, they will be directed to the Paris Baguette location page showing your location
RESIDENTIAL DIRECT MAIL
Reach: 10,000 households mailed
Targeting: Households within 5-10 minutes with Household income $70k+
Creative Now Open (Choose 1 of 3 postcard Fronts from corporately approved art). Your Location will be added to the piece as well as an expiration date for offers that is 6 weeks long. Offers are shown in the example art from corporate.
Timing: ~2 Weeks after your opening
Optional (see below): You may buy an additional 5,000 mailers on top of the required package when filling out the form below.
*For Canadian Locations, you will receive 8,000 Mailers. Select Location Country of Canada in form below to see this appropriately displayed in the form as you order.
DIGITAL DISPLAY ADS
Click Image to view sample Display Ad
Reach: 125k – 200k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Now Open
Timing: 30 Days starting when you have your soft open
Clicks: When consumers click on the ad, they will be directed to the Paris Baguette location page showing your location
Elevated Signage Package (Mandatory for New Franchisees)
Kit: Kit delivered to your location’s address containing:
1- Large Roof Banner (20ft option)
2 – Windwavers
2 – Lawn Signs
1 – 100 Feet Pennant
1 – Scissors and Ribbon
2 reusable balloon stands
Timing: Once you order, we will schedule the shipment to be sent to your location. The location address you have provided in the form will be the address used for delivery. Again, we will order and ship these to your location within 5 days of your submission of the form order below. Actual delivery time will vary. We will send you tracking information as it is available.
If you require any custom delivery instructions in terms of an address to use, delaying shipment of the bundle, etc, please include them in the Comment box of the form.
FOR FRANCHISEES THAT HAVE OPENED A CAFE WITHIN THE LAST 6 MONTHS: Signage Bundle Number 2
If you have opened a location within the last 6 months, you may order a different Signage Bundle with the following and reuse you previous Elevated Signage Bundle Materials. Choose this option in the form below ONLY if you have qualify.
Kit: Kit delivered to your location’s address containing:
2 – Generic Windwavers (not Grand Opening)
2 – Lawn Signs
1 – Now Open Banner (20×4)
1,000 Catering Brochures
1,000 Loyalty Handouts
1 A Frame with 2 inserts (We Cater & Loyalty)
1 – Scissors and Opening Ribbon
Timing: Once you order, we will schedule the shipment to be sent to your location. The location address you have provided in the form will be the address used for delivery. Again, we will order and ship these to your location within 5 days of your submission of the form order below. Actual delivery time will vary. We will send you tracking information as it is available.
If you require any custom delivery instructions in terms of an address to use, delaying shipment of the bundle, etc, please include them in the Comment box of the form.
Optional Add On Programs
In addition to the required New Cafe Marketing Package, you can add the following to further enhance awareness and traffic around your opening.
OPTIONAL ADD ONS
Direct Mail Postcards: Optional: You may buy an additional 5,000 mailers on top of the required package when filling out the form below.
Facebook Grand Opening Event Boost: Optional: $600
Price: $600 for 15k – 30k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Grand Opening Event
Timing: 5 Days before Grand Opening Event
Clicks: When consumers click on the ad, they will be directed to a Facebook Event page for your Grand Opening event showing details of the opening and the ability to sign up to attend the event.
Available Programs - Additional Details - Click to expand and learn more about each Option
Direct Mail
6×9 Postcard to Residents near your café (typically a 5-10 minute drive time maximum but can vary by café)
- Drive traffic and sales for your café via offers
- Boost awareness for the brand, products, LTOs, and trial of new products
- In market in 12-15 days for a 6 week redemption period
- Marketing Results (estimated based on 10,000 pieces mailed):
300 – 500 Redemptions*
*redemptions can vary based on strength of offer and market - 10,000 pieces included in package
- Option to buy 5,000 additional pieces
Facebook/Instagram Ads
Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your café
- Boost awareness, products, LTOs for your café
- 2 Month (60 Day) campaign period for continued awareness
- Coming Soon creative for 7 days before soft opening and then 53 days of Now Open creative starting the day of soft opening
- Highly engaged audience as seeing ads within social feeds leads to higher quality audience compared to display ads
- User Clicks ad and lands on your café’s online ordering page or location page
- Marketing Results:
250k – 350k Impressions
2,500 – 4,000 clicks to online ordering/location page - Reporting provided after campaign period on marketing metrics (clicks, impressions)
Digital Display Ads
Image ads on websites and apps on mobile and desktop devices within 1-3 miles of your café
- Boost awareness for your café being open by staying top of mind with an audience nearby
- 30 Day campaign period for Now Open Ads
- More impressions served as display ads are more passive to users browsing websites/apps but become more impactful over time for awareness
- User Clicks ad and lands on your café’s online ordering page or location page
- Marketing Results:
125k– 200k Impressions
1,500– 2,500 clicks to online ordering
Elevated Signage Bundle
Paris Baguette Elevated Signage Bundle Kit containing items for your Grand Opening
- 1 Large Roof Banner (20 ft option)
- 2 Windwavers
- 2 Lawn Signs
- 1 100 feet Pennant
- 1 Scissor and Ribbon
- 2 reusable balloon stands
Items sent directly to your location’s address (as provided in the form below). Order processed within 5 days of your form submission with delivery shortly thereafter. Tracking will be provided by Mi as it is available
*See above for Signage Bundle Number 2 for franchisees that have opened another location within the last 6 months.
OPTIONAL ADD ON: Facebook Event Ads
Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your café
- Boost awareness for your café’s grand opening event.
- 5 Day campaign period before the grand opening events
- User Clicks ad and lands on an event page on Facebook for your grand opening event where they can learn more and sign up to attend
- Marketing Results (estimated based on $600 spend):
15k – 30k Impressions
250- 500 clicks to event page