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Franchise Marketing Support

Direct Marketing Opt-In

YOUR RESPONSE NEEDED BY END OF DAY Friday, October 11th 

Pie Five is utilizing Marketing Informatics (Mi) to execute this direct mail campaign to drive traffic & sales. Direct mail program options are listed below.

Questions? Contact Adam Schmidt aschmidt@piefivepizza.com AND Sarah Douglass sarah@marketinginformatics.com.

BUSINESS

Click Image to View Mailer

Reaching Consumers who WORK Nearby
#10 envelope, letter and 20 coupon sheets per business
250 – 500 business (5,000 – 10,000 total consumer Impressions)

Participating in the opt in qualifies you for a discounted rate of ~$0.09/impression. If the same mailer was executed as a one-off without the volume discount, the rate is ~$0.28/impression.

RESIDENTIAL

Click Image to View Mailer

Reaching Consumers who LIVE Nearby
6 x 9 Postcard
2,000 – 3,000 households
Within 5 – 10 minutes of location


Participating in the opt in qualifies you for a discounted rate of  ~$0.30. If the same mailer was executed as a one-off without the volume discount, the rate is ~$0.36.

*Art is preliminary and will vary based on availability and offers chosen

Campaign Details

Key Dates
РOpt-In Deadline:  Friday, October 11th
РIn Mailbox Date:  10/31 Р11/02
– Offer Expiration Date: 12/15/2019

Payment
Payment for the BASE programs will come from the brand fund.  Franchise owners may add on to this base by selecting the PLUS UP options below and the balance will be paid from personal funds. If you choose to add your own funds, Mi will coordinate invoicing and collection directly with you.

Offers
The following offers are recommended. Recommendations are not specific to any one market. Feel free to use these recommendations as a guide, and more offers are available as you complete the form.

*For the business mailer, there is a static offer for a Free Personal Pizza.  Your choice is for the remaining 4 employee offers.

Recommended Residential Offers (NEW! 4 OFFERS)
$5.99 Personal Pizza
BOGO
2 Large Pizzas for $20
Free Kids Pizza with Personal Pizza

Recommended Business Offers (4 OFFERS)
$5.99 Personal Pizza
BOGO
2 Personal Pizzas for $10
2 Large Pizzas for $20

REQUIREMENTS/NOTES
*You must pick one Large Pizza offer
*The postcard will now feature 4 offers (up from 3)
*If you don’t pick any offers, we will select the recommended offers above for your mailer. You will also receive the program (business or residential) that you opted in for during the previous campaign.

 

OPTIONS FOR PARTICIPATION:

The Brand Fund pays for Option 1 or 3 at 100%
(If you choose Option 2, 4, or 5, Brand Fund payment still applies, you just opt to buy more.)

BUSINESS

Option 1: BASE

Brand Fund Paid + $0 Franchisee Spend
5,000 – 10,000 Impressions (250 – 500 Businesses)

Option 2: PLUS UP

Brand Fund Paid + $500 Franchisee Spend
7,500 – 13,000 Impressions (350 – 620 Businesses)

RESIDENTIAL

Option 3: BASE

Brand Fund Paid + $0 Franchisee Spend
2,000 – 3,000 Households

Option 4: PLUS UP

Brand Fund Paid + $500 Franchisee Spend
3,000 – 4,500 Households

BUSINESS + RESIDENTIAL COMBO

Option 5: PLUS UP COMBO

Brand Fund Paid + $750 Franchisee Spend
5,000 – 10,000 B2B Impressions (250 – 500 Businesses)
2,000 – 3,000 Households

Fill in detail below for each location you wish to include.  Name the location with an identifier that would make it unique (City, Street Name, Area, etc.). 
*More location rows will populate as needed

Pie Five Direct Mail Opt In Form

Location 1 Business Offers (Pick 4)

Location 1 Residential Offers (NEW! Pick 4)

Location 1 Business Offers (Pick 4)

Location 1 Residential Offers (NEW! Pick 4)

Location 2 Business Offers (Pick 4)

Location 2 Residential Offers (NEW! Pick 4)

Location 2 Business Offers (Pick 4)

Location 2 Residential Offers (NEW! Pick 4)

Location 3 Business Offers (Pick 4)

Location 3 Residential Offers (NEW! Pick 4)

Location 3 Business Offers (Pick 4)

Location 3 Residential Offers (NEW! Pick 4)

Location 4 Business Offers (Pick 4)

Location 4 Residential Offers (NEW! Pick 4)

Location 4 Business Offers (Pick 4)

Location 4 Residential Offers (NEW! Pick 4)

Location 5 Business Offers (Pick 4)

Location 5 Residential Offers (NEW! Pick 4)

Location 5 Business Offers (Pick 4)

Location 5 Residential Offers (NEW! Pick 4)

Location 6 Business Offers (Pick 4)

Location 6 Residential Offers (NEW! Pick 4)

Location 6 Business Offers (Pick 4)

Location 6 Residential Offers (NEW! Pick 4)

Location 7 Business Offers (Pick 4)

Location 7 Residential Offers (NEW! Pick 4)

Location 7 Business Offers (Pick 4)

Location 7 Residential Offers (NEW! Pick 4)

Location 8 Business Offers (Pick 4)

Location 8 Residential Offers (NEW! Pick 4)

Location 8 Business Offers (Pick 4)

Location 8 Residential Offers (NEW! Pick 4)

Location 9 Business Offers (Pick 4)

Location 9 Residential Offers (NEW! Pick 4)

Location 9 Business Offers (Pick 4)

Location 9 Residential Offers (NEW! Pick 4)

Location 10 Business Offers (Pick 4)

Location 10 Residential Offers (NEW! Pick 4)

Location 10 Business Offers (Pick 4)

Location 10 Residential Offers (NEW! Pick 4)

Location 11 Business Offers (Pick 4)

Location 11 Residential Offers (NEW! Pick 4)

Location 11 Business Offers (Pick 4)

Location 11 Residential Offers (NEW! Pick 4)

Location 12 Business Offers (Pick 4)

Location 12 Residential Offers (NEW! Pick 4)

Location 12 Business Offers (Pick 4)

Location 12 Residential Offers (NEW! Pick 4)

Location 13 Business Offers (Pick 4)

Location 13 Residential Offers (NEW! Pick 4)

Location 13 Business Offers (Pick 4)

Location 13 Residential Offers (NEW! Pick 4)

Location 14 Business Offers (Pick 4)

Location 14 Residential Offers (NEW! Pick 4)

Location 14 Business Offers (Pick 4)

Location 14 Residential Offers (NEW! Pick 4)

Location 15 Business Offers (Pick 4)

Location 15 Residential Offers (NEW! Pick 4)

Location 15 Business Offers (Pick 4)

Location 15 Residential Offers (NEW! Pick 4)