Franchise Marketing Support
Direct Mail & Digital Marketing Opt-In
YOUR RESPONSE NEEDED BY FRIDAY May 31st
Questions? Please reach out to Marc@marketinginformatics.com
Opt-In Deadline:
5/31
In Market Date:
6/17/24 – 6/21/24
Offers Expire:
8/31/2024
RESIDENTIAL DIRECT MAIL
6 x 9 Postcard
PRICING*
$675 for 1,950 – 2,109 households
$1,100 for 3,177 – 3,425 households
$1,650 for 4,766 – 5,137 households
$2,200 for 6,355 – 6,850 households
TARGETING
Households within 3 -5 minutes
Household income $70k+*
Excludes PO Boxes and Trailers
ARTWORK – Click image to preview art (preliminary)
Postcards will feature New Lemonade lineup on the front with healthy rewards and 3 offers on the back. Postcards will be printed with your location address and phone number
Offers: $2 Off any 32oz or Larger smoothie; BOGO Smoothie; and $4.99 20 oz Smoothie.
If you participated in the 2024 Q2 mailer, we will mail to different households where available this round.
*$70k+ income used where applicable, $50k+ in certain areas
DIGITAL ADS
App and Website Display Ads
PRICING
$300 for 50k – 70k Impressions, 1 month
$600 for 100k – 140k Impressions, 2 months
$900 for 150k – 210k Impressions, 3 months
TARGETING
Display ads will be featured on popular apps and websites to your direct mail audience
(or for those not participating in the direct mail campaign, we will target users within 3 -5 minutes)
Ads will direct consumers to your location specific olo site, begin 6/17/24 and run for 1, 2, or 3 months depending on purchase. Upon campaign completion, performance reporting will be provided.
ARTWORK – Click Image to Preview (example creative – subject to change)
Click here to view sample reporting
*When more locations participate, the rate per piece drops qualifying you for more mailers. The range of households above is estimated based on previous participation.
OPT IN FORM AND PAYMENT
Thanks for your interest. The Opt In is now closed and will open again soon
Digital Ads always available to purchase here: https://marketinginformatics.com/smoothie-king-franchisee-digital-marketing/
Direct Mail Policy: By completing this form and processing payment for direct mail, you agree that Marketing Informatics can print and mail the corporate approved and provided artwork as described above into the households within your trade area as outlined by our targeting methodology and timing.
Location Information Approval Policy: By providing approval in the form above that your location address and phone number is correct, you agree for Marketing Informatics to print that information as is onto your mailers. If you have changes to your location address or phone number, and enter changes within the form, Marketing Informatics will honor those changes as accurate and print with that information onto the mailers.
Cancelation Policy: You will be asked for payment information upon sign up. Cancelation before 5/31/24 for full refund, cancelation after 5/31/24 for postage refund only. For digital ads, you may cancel for a full refund by 5/31/24. Ads must run for the duration you select and cannot be refunded after 5/31/24.
Questions? Please reach out to (Marc@marketinginformatics.com).