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Marketing Support- Local Store Marketing

Questions? Please reach out to Marc@marketinginformatics.com

For New Cafe Openings, go to https://marketinginformatics.com/paris-baguette-grand-opening-support/ to buy Grand Opening specific marketing programs.

As a Paris Baguette Franchise owner, the following local store marketing programs are available to you.  Each program has unique benefits outlined below.  Choosing to routinely do local store marketing will help drive traffic, sales, and grow awareness for your location.

To order local store marketing for your location, fill in the form, submit payment, and we’ll take care of the rest as we have approved creative assets in hand.

CURRENT CREATIVE THEME: Spring

Available Programs - Click to expand and learn more about each Option
Facebook/Instagram Ads

Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your café

  • Boost awareness, products, LTOs for your café
  • 30 Day campaign period for continued awareness
  • Highly engaged audience as seeing ads within social feeds leads to higher quality audience compared to display ads
  • User Clicks ad and lands on your café’s online ordering page
  • Marketing Results (estimated based on $600 Spend):
    60k – 70k Impressions
    350 – 700 clicks to online ordering

 

App & Web Display Ads

Image ads on websites and apps on mobile and desktop devices within 1-3 miles of your café

  • Boost awareness for your café, products, LTOs, and generally staying top of mind with an audience nearby
  • 30 Day campaign period
  • More impressions served compared to Facebook/IG Ads as display ads are more passive to users browsing websites/apps but become more impactful over time for awareness
  • User Clicks ad and lands on your café’s online ordering page
  • Marketing Results (estimated based on $600 spend):
    120k – 160k Impressions
    600 – 1,200 clicks to online ordering
Direct Mail

6×9 Postcard to Residents near your café (typically a 5-10 minute drive time maximum but can vary by café)

  • Drive traffic and sales for your café via offers
  • Boost awareness for the brand, products, LTOs, and trial of new products
  • In market in 12-15 days for a 6 week redemption period
  • Marketing Results (estimated based on 10,000 pieces mailed):
    300 – 500 Redemptions*
    *redemptions can vary based on strength of offer and market

FACEBOOK/INSTAGRAM ADS

Pricing
$600 for 50k – 70k Impressions

Targeting
Households within 5-10 minutes
Facebook and Instagram Users

Timing
Campaigns start within 5-7 of payment and run for 30 days.

When consumers click on the ad, they will be directed to your location’s online ordering page. Campaign summary and reporting will be provided at the conclusion of the campaign.

APP AND WEB DISPLAY ADS

Pricing
$600 for 120k – 160k impressions

Targeting
Users within 5-10 minutes
Ads on Popular Apps and Websites

Timing
Campaigns start within 5-7 of payment and run for 30 days.

Digital Ad Creative Options

Seasonal (Nutella)

Reimage (Meta Only)

Special Cakes (Meta Only)

Catering (Meta Only)

RESIDENTIAL DIRECT MAIL

Specs
6 x 9″, 4/4, Postcard

We have corporately approved art we will use for your location. You will choose 1 of 3 creative themes. Offers are set by corporate and not part of the selection process.

Your location address and expiration date is added at the time of addressing. All other components are part of the approved shell and cannot be changed.

Recommended Qtys and Pricing
5,000 households, $2,562
7,500 households, $3,314
10,000 households, $4,286
12,500 households, $5,250
15,000 households, $6,291

Targeting*
Households within 5-10 minutes drive time
Household income $70k+
Excludes PO Boxes and Trailers
*Targeting drive time and income averages may vary by café

Timing
Postcards will arrive in homes 12-15 days after proof approval and payment.

Brand Postcard

Remodel

OPT IN FORM AND PAYMENT

Confirmation and Receipt will be sent to this email address
$0.00
Only select if this is corporately operated cafe

Questions? Please reach out to (Marc@marketinginformatics.com).