As a Paris Baguette Franchise owner, the following local store marketing programs are available to you. Each program has unique benefits outlined below. Choosing to routinely do local store marketing will help drive traffic, sales, and grow awareness for your location.
To order local store marketing for your location, fill in the form, submit payment, and we’ll take care of the rest as we have approved creative assets in hand.
CURRENT CREATIVE THEME: Winter & Valentine’s Day
Available Programs - Click to expand and learn more about each Option
Facebook/Instagram Ads
Ads shown on user’s feed while on Facebook or IG within 1-3 miles of your café
Boost awareness, products, LTOs for your café
30 Day campaign period for continued awareness
Highly engaged audience as seeing ads within social feeds leads to higher quality audience compared to display ads
User Clicks ad and lands on your café’s online ordering page
Marketing Results (estimated based on $600 Spend): 60k – 70k Impressions 350 – 700 clicks to online ordering
App & Web Display Ads
Image ads on websites and apps on mobile and desktop devices within 1-3 miles of your café
Boost awareness for your café, products, LTOs, and generally staying top of mind with an audience nearby
30 Day campaign period
More impressions served compared to Facebook/IG Ads as display ads are more passive to users browsing websites/apps but become more impactful over time for awareness
User Clicks ad and lands on your café’s online ordering page
Marketing Results (estimated based on $600 spend): 120k – 160k Impressions 600 – 1,200 clicks to online ordering
Direct Mail
6×9 Postcard to Residents near your café (typically a 5-10 minute drive time maximum but can vary by café)
Drive traffic and sales for your café via offers
Boost awareness for the brand, products, LTOs, and trial of new products
In market in 12-15 days for a 6 week redemption period
Marketing Results (estimated based on 10,000 pieces mailed): 300 – 500 Redemptions* *redemptions can vary based on strength of offer and market
FACEBOOK/INSTAGRAM ADS
Pricing $600 for 50k – 70k Impressions
Targeting Households within 5-10 minutes Facebook and Instagram Users
Timing Campaigns start within 5-7 of payment and run for 30 days.
When consumers click on the ad, they will be directed to your location’s online ordering page. Campaign summary and reporting will be provided at the conclusion of the campaign.
APP AND WEB DISPLAY ADS
Pricing $600 for 120k – 160k impressions
Targeting Users within 5-10 minutes Ads on Popular Apps and Websites
Timing Campaigns start within 5-7 of payment and run for 30 days.
Digital Ad Creative Options
Winter Menu (Meta and Display)
Reimage (Meta Only)
Valentine's Day (Meta Only)
Special Cakes (Meta Only)
Catering (Meta Only)
RESIDENTIAL DIRECT MAIL
Specs 6 x 9″, 4/4, Postcard
We have corporately approved art we will use for your location. You will choose 1 of 3 creative themes. Offers are set by corporate and not part of the selection process.
Your location address and expiration date is added at the time of addressing. All other components are part of the approved shell and cannot be changed.
Targeting* Households within 5-10 minutes drive time Household income $70k+ Excludes PO Boxes and Trailers *Targeting drive time and income averages may vary by café
Timing Postcards will arrive in homes 12-15 days after proof approval and payment.
