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Marketing Support- Local Store Marketing

Questions? Please reach out to Marc@marketinginformatics.com

For New Cafe Openings, go to https://marketinginformatics.com/paris-baguette-new-cafe-marketing/ to buy Grand Opening specific marketing programs.

As a Paris Baguette Franchise owner, the following local store marketing programs are available to you.  Each program has unique benefits outlined below.  Choosing to routinely do local store marketing will help drive traffic, sales, and grow awareness for your location.

To order local store marketing for your location, fill in the form, submit payment, and we’ll take care of the rest as we have approved creative assets in hand.

CURRENT CREATIVE THEME: Summer

FACEBOOK/INSTAGRAM ADS

Pricing
$600 for 50k – 70k Impressions

Targeting
Households within 5-10 minutes
Facebook and Instagram Users

Timing
Campaigns start within 5-7 of payment and run for 30 days.

When consumers click on the ad, they will be directed to your location’s online ordering page. Campaign summary and reporting will be provided at the conclusion of the campaign.

APP AND WEB DISPLAY ADS

Pricing
$600 for 120k – 160k impressions

Targeting
Users within 5-10 minutes
Ads on Popular Apps and Websites

Timing
Campaigns start within 5-7 of payment and run for 30 days.

Digital Ad Creative Options

Seasonal (Summer)

Reimage (Meta Only)

Special Cakes (Meta Only)

Catering (Meta Only)

RESIDENTIAL DIRECT MAIL

Specs
6 x 9″, 4/4, Postcard

We have corporately approved art we will use for your location. You will choose 1 of 2 creative themes. Offers are set by corporate and not part of the selection process.

Your location address and expiration date is added at the time of addressing. All other components are part of the approved shell and cannot be changed.

Recommended Qtys and Pricing
5,000 households, $2,762
7,500 households, $3,514
10,000 households, $4,486
12,500 households, $5,605
15,000 households, $6,720

Targeting*
Households within 5-10 minutes drive time
Household income $70k+

Excludes PO Boxes and Trailers
*Targeting drive time and income averages may vary by café

Timing
Postcards will arrive in homes 12-15 days after proof approval and payment.

Facebook Guest Appreciation Event Boost: Optional: $600**
Price: $600 for 15k – 30k Impressions
Targeting: Users within 1-3 miles on Facebook and Instagram
Creative: Guest Appreciation Event
Timing: 5 Days before Guest Appreciation Event
Clicks: 
When consumers click on the ad, they will be directed to a Facebook Event page for your event showing details of the opening and the ability to sign up to attend the event.

**To ensure we have enough time to create your event materials and run your boosted Facebook ad, this option must be purchased at least 10 days before your event. Purchases made after this window may result in the event receiving a shortened boost period.

OPT IN FORM AND PAYMENT

Confirmation and Receipt will be sent to this email address
$0.00
Only select if this is corporately operated cafe

Questions? Please reach out to (Marc@marketinginformatics.com).