Our Work
What Our Clients Say
Mi is far and away my favorite partner. From day one, I knew they were different. 20 minutes into meeting them, we were all-in. Their approach, ease of conversation, and solution oriented ideas caught us off guard, and we knew they weren’t a typical agency.
Years later, they are our most trusted partner and come up with solutions for problems that shouldn’t be on their radar. I know my team can count on them for driving traffic to our locations, and I can count on them for strategy support on almost anything I am working on.
Marketing Informatics has been a great partner for Smoothie King. We’ve been utilizing them to provide turnkey tools for our franchisees with support on direct mail for our product promotions and grand openings. Our account rep, Sarah, is very thorough and always accessible. They are willing to adapt to our needs, which is very helpful as we evolve our processes.
Marketing Informatics has been an exceptional partner of mine for the past 5+ years at two brands. They are consistently thinking about our business as a whole to find a solution and not focused on a single marketing tactic. They approach our marketing needs by providing overall strategies and actionable plans to put in place to solve our problems. I would recommend them to any type of business who needs marketing support.
I’ve worked with Mi for more than 10 years across 2 brands. We started as just a print and mail client trying to drive traffic for our locations. We quickly realized Mi had so much more to offer. Over the years, we have developed successful traffic programs, grown our data around our Eclub members, and had countless conversations that pushed my thinking as a marketer.
Mi has a wealth of knowledge in the industries they serve and performance of their programs is always head and shoulders above the competition.
Case Studies
Short Simple and to the point. A brand had a need. We brought a new twist and solved it for them.
Increasing Attendance through Digital & Social
Faced with a lofty attendance goal, a business professionals group needed new strategies to drive awareness and traffic for an upcoming conference.
Through a series of mutiple campaigns and retargeting efforts, we made their goal a reality…and blew it away.
Establishing Communication with 500,000 Veterans
With positive PR waning and funding at risk, a state government agency was under pressure to develop benefit communication with 500,000 military veterans.
Building a database was step one. Communicated in various channels was the real victory.
Increasing Data Points to Avoid Generic Messaging
A restaurant client was sending kids eat free emails to all of its Eclub members causing open rates to severely decline.
We enhanced their Eclub with our data and found only 25% of the Eclub had kids. We quickly segmented the audience properly and gave messaging recommendations to fit each segment.
Let’s Talk
The best way for us to understand how and if we can help is to exchange information. From there, we’re sure we will give you a solution to solve your challenge. And, if we don’t have one, we’ll be the first to tell you.