by Marc Becher | Dec 5, 2017 | Direct Marketing, Improving Performance
I’ve built a career off reaching a bunch of people that don’t care. Let me back up and provide some context. A prospective client asked a question about Facebook marketing, and my colleague and I were caught like two deer in headlights. “What’s the point of marketing...
by Marc Becher | Nov 30, 2017 | Loyalty
Every year, Nation’s Restaurant News publishes Consumer Picks. In a nutshell, it is survey work to determine consumer’s thoughts around top brands. One thing sticks out heavily this year: A conversation around Loyalty vs Convenience. Loyalty is a hot...
by Marc Becher | Nov 14, 2017 | Loyalty
We all know we are judged by the results we get in our jobs. In marketing, performance is critical to success. But, with so many agencies and vendors offering the same services, there is an unknown in the key to success. It can’t be all performance based. ...
by Marc Becher | Oct 31, 2017 | Loyalty, Tech & Data
I’ll sum this up in a simple statement. It’s free. You just have to take the time to do it. And, at Mi, we do it all the time: Think Like a Consumer Years ago it became a mantra of ours as we dove deeper into the restaurant industry. Traditionally, we...
