Challenge
A restaurant client was sending kids eat free emails to all of its Eclub members
How it Impacted Their Business
Due to the lack of data and insight, the brand was seeing waning open rates. Once loyal guests were getting burned out due to irrelevant messages.
How We Solved It
We have access to 140 million households in the US and was able to match email addresses to consumer demographics. We found that only 25% of the Eclub actually had children. 75% of the messages were falling on deaf ears. Our work allowed the brand to segment their messaging and increase open and click rates.