by Marc Becher | Oct 31, 2017 | Loyalty, Tech & Data
I’ll sum this up in a simple statement. It’s free. You just have to take the time to do it. And, at Mi, we do it all the time: Think Like a Consumer Years ago it became a mantra of ours as we dove deeper into the restaurant industry. Traditionally, we...
by Marc Becher | Oct 10, 2017 | Grand Opening & Refreshes, Improving Performance, Tech & Data
All brands have them. That one location (or 20 or hundreds) where no matter what you do, you feel like you’re rearranging the deck chairs on the Titanic. Sales are plunging so far into the red over such a long time you feel like you need a new shade of red to define...
by Marc Becher | Sep 28, 2017 | Tech & Data
Photo by Kevin Curtis on Unsplash Generational targeting can be all the rage. Just last year, Millennials needed to get out of the way for Gen-Z. This summer, Millennials were Killing Restaurants. And very recently, Nation’s Restaurant News told us what Gen-X...