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Consumers Cheat Too Much to Call it a ‘Loyalty’ Program

by Marc Becher | Nov 30, 2017 | Loyalty

Every year, Nation’s Restaurant News publishes Consumer Picks. In a nutshell, it is survey work to determine consumer’s thoughts around top brands. One thing sticks out heavily this year: A conversation around Loyalty vs Convenience. Loyalty is a hot...

Be a Normal Person. It’s a Key Part of Success and Who We Choose Work With

by Marc Becher | Nov 14, 2017 | Loyalty

We all know we are judged by the results we get in our jobs. In marketing, performance is critical to success. But, with so many agencies and vendors offering the same services, there is an unknown in the key to success. It can’t be all performance based. ...

Consumers Cheat Too Much to Call it a ‘Loyalty’ Program

Be a Normal Person. It’s a Key Part of Success and Who We Choose Work With

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