by Marc Becher | Oct 5, 2017 | Direct Marketing
Restaurant brands know they need to discount to get consumers to come in. It’s nature of the industry. But, most brands despise discounting. Doing away with discounts is the goal but can be unrealistic. Strategically discounting and pulling multiple levers...
by Marc Becher | Sep 28, 2017 | Tech & Data
Photo by Kevin Curtis on Unsplash Generational targeting can be all the rage. Just last year, Millennials needed to get out of the way for Gen-Z. This summer, Millennials were Killing Restaurants. And very recently, Nation’s Restaurant News told us what Gen-X...
by Marc Becher | Sep 26, 2017 | Loyalty
Having a loyalty program is a major commitment for a brand. Managing and maximizing the program will benefit the brand immensely. Here are 5 tips as a restaurant looks to improve Loyalty performance (the same can be applied to Eclubs and App users as well). 1. Make...
