Blowing the Doors Off Grand Opening Marketing

A client needed a new way to reach consumers around grand openings.

We deployed our BusinessPlace direct mail program to reach consumers that work near a location.  A week into the first test, the client emailed with a simple question:  “Can you make the traffic slow down?”

We have access to 16 million businesses nationwide. Through this data, we created a profile of the most common banquet customer based on past bookings and provided the brand with look-a-likes in the same proximity to the restaurant resulting in a larger pipeline and more sales.