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A client needed a new way to reach consumers around grand openings.

How it Impacted Their Business

We deployed our BusinessPlace direct mail program to reach consumers that work near a location.  A week into the first test, the client emailed with a simple question:  “Can you make the traffic slow down?”

How We Solved It

We have access to 16 million businesses nationwide. Through this data, we created a profile of the most common banquet customer based on past bookings and provided the brand with look-a-likes in the same proximity to the restaurant resulting in a larger pipeline and more sales.