A client needed a new way to reach consumers around grand openings.
How it Impacted Their Business
We deployed our BusinessPlace direct mail program to reach consumers that work near a location. A week into the first test, the client emailed with a simple question: “Can you make the traffic slow down?”
How We Solved It
We have access to 16 million businesses nationwide. Through this data, we created a profile of the most common banquet customer based on past bookings and provided the brand with look-a-likes in the same proximity to the restaurant resulting in a larger pipeline and more sales.