by Marc Becher | Oct 12, 2017 | Improving Performance, Loyalty
Recently, I posted an article about an experience I had at Zoës Kitchen Corporate. Long story short, it was a sales call gone right. I walked in and due to dumb luck, their entire staff was in the lobby and cheered me on as if I were the most amazing person to enter...
by Marc Becher | Oct 10, 2017 | Grand Opening & Refreshes, Improving Performance, Tech & Data
All brands have them. That one location (or 20 or hundreds) where no matter what you do, you feel like you’re rearranging the deck chairs on the Titanic. Sales are plunging so far into the red over such a long time you feel like you need a new shade of red to define...
by Marc Becher | Oct 5, 2017 | Direct Marketing
Restaurant brands know they need to discount to get consumers to come in. It’s nature of the industry. But, most brands despise discounting. Doing away with discounts is the goal but can be unrealistic. Strategically discounting and pulling multiple levers...
by Marc Becher | Oct 3, 2017 | Experiences
Let me set the scene. I’m in Dallas, Texas. Plano actually. It’s a balmy 89 degrees. I’m visiting restaurant clients in the area as usual and had 20 minutes of free time. So, like I normally do, I decide to grab some goodies and take them into a brand I have been...
by Marc Becher | Sep 28, 2017 | Tech & Data
Photo by Kevin Curtis on Unsplash Generational targeting can be all the rage. Just last year, Millennials needed to get out of the way for Gen-Z. This summer, Millennials were Killing Restaurants. And very recently, Nation’s Restaurant News told us what Gen-X...
