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Shoot Your Shot

Shoot Your Shot

Recently, I posted an article about an experience I had at Zoës Kitchen Corporate.  Long story short, it was a sales call gone right.  I walked in and due to dumb luck, their entire staff was in the lobby and cheered me on as if I were the most amazing person to enter...
5 Ways to Break the Cycle of Offers

5 Ways to Break the Cycle of Offers

Restaurant brands know they need to discount to get consumers to come in.  It’s nature of the industry.  But, most brands despise discounting.  Doing away with discounts is the goal but can be unrealistic.  Strategically discounting and pulling multiple levers...
How 45 Seconds at Zoes Kitchen Corporate Made my Day

How 45 Seconds at Zoes Kitchen Corporate Made my Day

Let me set the scene.  I’m in Dallas, Texas.  Plano actually.  It’s a balmy 89 degrees.  I’m visiting restaurant clients in the area as usual and had 20 minutes of free time.  So, like I normally do, I decide to grab some goodies and take them into a brand I have been...
4 Things to Consider Before Targeting a Generation

4 Things to Consider Before Targeting a Generation

Photo by Kevin Curtis on Unsplash Generational targeting can be all the rage. Just last year, Millennials needed to get out of the way for Gen-Z.  This summer, Millennials were Killing Restaurants.  And very recently, Nation’s Restaurant News told us what Gen-X...