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Shoot Your Shot

Shoot Your Shot

Recently, I posted an article about an experience I had at Zo√ęs Kitchen Corporate. ¬†Long story short, it was a sales call gone right. ¬†I walked in and due to dumb luck, their entire staff was in the lobby and cheered me on as if I were the most amazing person to enter...
5 Ways to Break the Cycle of Offers

5 Ways to Break the Cycle of Offers

Restaurant brands know they need to discount to get consumers to come in. ¬†It’s nature of the industry. ¬†But, most brands despise discounting. ¬†Doing away with discounts is the goal but can be unrealistic. ¬†Strategically discounting and pulling multiple levers...