Warning: opendir(/var/www/myngai/data/www/marketinginformatics.com/wp-content/cache/db/options//691/2ff): failed to open dir: No such file or directory in /var/www/myngai/data/www/marketinginformatics.com/wp-content/plugins/w3-total-cache/Util_File.php on line 158

Warning: opendir(/var/www/myngai/data/www/marketinginformatics.com/wp-content/cache/db/options//cc5/49c): failed to open dir: No such file or directory in /var/www/myngai/data/www/marketinginformatics.com/wp-content/plugins/w3-total-cache/Util_File.php on line 158

Warning: opendir(/var/www/myngai/data/www/marketinginformatics.com/wp-content/cache/db/singletables//79a/69b): failed to open dir: No such file or directory in /var/www/myngai/data/www/marketinginformatics.com/wp-content/plugins/w3-total-cache/Util_File.php on line 158
Building Catering, Off-Premise, & Banquet Sales | Marketing Informatics
Select Page

Building Catering, Off-Premise, & Banquet Sales

by | Jun 6, 2017 | Case Study | 0 comments

Challenge

Restaurant brand needed a lead list for banquet and catering sales

How it Impacted Their Business

Historically, 25% of their brand sales came from banquet and catering.  Sales were lagging, they were only at 40% capacity, and their leads were drying up.

How We Solved It

We have access to 16 million businesses nationwide. Through this data, we created a profile of the most common banquet customer based on past bookings and provided the brand with look-a-likes in the same proximity to the restaurant resulting in a larger pipeline and more sales.