by Marc Becher | Nov 30, 2017 | Loyalty
Every year, Nation’s Restaurant News publishes Consumer Picks. In a nutshell, it is survey work to determine consumer’s thoughts around top brands. One thing sticks out heavily this year: A conversation around Loyalty vs Convenience. Loyalty is a hot...
by Marc Becher | Nov 14, 2017 | Loyalty
We all know we are judged by the results we get in our jobs. In marketing, performance is critical to success. But, with so many agencies and vendors offering the same services, there is an unknown in the key to success. It can’t be all performance based. ...
by Marc Becher | Oct 31, 2017 | Loyalty, Tech & Data
I’ll sum this up in a simple statement. It’s free. You just have to take the time to do it. And, at Mi, we do it all the time: Think Like a Consumer Years ago it became a mantra of ours as we dove deeper into the restaurant industry. Traditionally, we...
by Marc Becher | Oct 26, 2017 | Loyalty
I was recently at a restaurant centric conference. Any time you are at a conference, your ears are up for anything said that makes you challenge your current position. Something to propel you forward as a brand or agency. More commonly, you hear something that...
by Marc Becher | Oct 12, 2017 | Improving Performance, Loyalty
Recently, I posted an article about an experience I had at Zoës Kitchen Corporate. Long story short, it was a sales call gone right. I walked in and due to dumb luck, their entire staff was in the lobby and cheered me on as if I were the most amazing person to enter...
by Marc Becher | Sep 26, 2017 | Loyalty
Having a loyalty program is a major commitment for a brand. Managing and maximizing the program will benefit the brand immensely. Here are 5 tips as a restaurant looks to improve Loyalty performance (the same can be applied to Eclubs and App users as well). 1. Make...
