As a previous Mi customer, a VP of Marketing landed at a new brand that was heavily franchised creating a new marketing obstacle.
How it Impacted Their Business
The brand needed a way to mobilize the volume of franchisees to gain price considerations. Additionally, their staff did not exist to corral franchisees and organize the program.
How We Solved It
We routinely deal with franchised groups and quickly organized marketing efforts for the client. We turned the one brand into multiple mini-clients, managed each individual project correspondence, payment collection, and product proofing and execution. This allowed the VP to stick to high level tasks and also increased franchisee satisfaction.