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5 Ways to Break the Cycle of Offers

5 Ways to Break the Cycle of Offers

Restaurant brands know they need to discount to get consumers to come in.  It’s nature of the industry.  But, most brands despise discounting.  Doing away with discounts is the goal but can be unrealistic.  Strategically discounting and pulling multiple levers...
Increasing Data Points to Avoid Generic Messaging

Increasing Data Points to Avoid Generic Messaging

Challenge A restaurant client was sending kids eat free emails to all of its Eclub members How it Impacted Their BusinessDue to the lack of data and insight, the brand was seeing waning open rates.  Once loyal guests were getting burned out due to irrelevant messages....