The Dish
Observations and insights about marketing, restaurants and more.
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Blowing the Doors Off Grand Opening Marketing
Met with the challenge of mediocre grand opening sales from another vendor, Mi solved a national restaurant chain’s grand opening woes with our BusinessPlace program.
Their reaction to our results: “Can you slow the traffic down?!”
Outclassing the Competition with Speed & Service
A client had 3 weeks to execute a direct mail program of 2,000,000 pieces of mail supporting 500 locations. The client ran into inflexible agencies unable to break “normal” timelines to bail them out.
Good thing Mi is anything but a typical agency and was ready to step up.
Solving Franchise Marketing Chaos
Most franchised brands would agree coordinating franchisee marketing can be chaotic as marketing staff doesn’t have time to help its franchisees market effectively.
Mi routinely handles franchise marketing programs from start to finish allowing marketing teams to focus on other efforts.
Refreshing a Restaurant Location AND Marketing Efforts
While re-imaging is a key way to revitalize sales, a chain was still in dire need of renewed awareness as sales dipped double digits post re-image.
Mi entered 1 year after the re-image, rolled out a multi-faceted approach to solving sales and traffic woes and had the locations back in the black.
Highly Profitable & Sustainable Marketing Plan (8 years+)
As a smaller chain, a restaurant brand needed a predictable way to grow sales and traffic with a limited budget, limited intelligence on consumers, and low awareness around its locations.
8 years in, our process of test, measure, and rollout drives an on-budget annual plan of programs producing a $3-$6 ROI.
Unleashing the Power of POS, Eclub, & Third-Party Data
A niche restaurant brand knew little about guests and struggled to get guests to come back after the first visit and this severely impacted their ability to grow.
We combined client-provided POS and Eclub data with our third-party data and created a growth marketing strategy based on guest purchases and demos.
Increasing Attendance through Digital & Social
Faced with a lofty attendance goal, a business professionals group needed new strategies to drive awareness and traffic for an upcoming conference.
Through a series of mutiple campaigns and retargeting efforts, we made their goal a reality…and blew it away.
Establishing Communication with 500,000 Veterans
With positive PR waning and funding at risk, a state government agency was under pressure to develop benefit communication with 500,000 military veterans.
Building a database was step one. Communicated in various channels was the real victory.
Increasing Data Points to Avoid Generic Messaging
A restaurant client was sending kids eat free emails to all of its Eclub members causing open rates to severely decline.
We enhanced their Eclub with our data and found only 25% of the Eclub had kids. We quickly segmented the audience properly and gave messaging recommendations to fit each segment.
Helping a Government Agency with Satisfaction through Surveys
A State Government Agency had struggles with operations, satisfaction of customers, and general quality of output. Consumers were routinely frustrated with predictably poor experiences.
Through data and survey work, we helped the agency take satisfaction scores from 64% to 96%.
Let’s Talk
The best way for us to understand how and if we can help is to exchange information. From there, we’re sure we will give you a solution to solve your challenge. And, if we don’t have one, we’ll be the first to tell you.