by Marc Becher | Oct 31, 2017 | Loyalty, Tech & Data
I’ll sum this up in a simple statement. It’s free. You just have to take the time to do it. And, at Mi, we do it all the time: Think Like a Consumer Years ago it became a mantra of ours as we dove deeper into the restaurant industry. Traditionally, we...
by Marc Becher | Oct 26, 2017 | Loyalty
I was recently at a restaurant centric conference. Any time you are at a conference, your ears are up for anything said that makes you challenge your current position. Something to propel you forward as a brand or agency. More commonly, you hear something that...
by Marc Becher | Oct 18, 2017 | Direct Marketing, Improving Performance
Have you ever actually found a silver bullet as a marketer? The ever elusive item that will solve all of your marketing problems rendering all other marketing options useless? No? Me neither. Balance and constantly trying to find additional programs is a much...
by Marc Becher | Oct 12, 2017 | Improving Performance, Loyalty
Recently, I posted an article about an experience I had at Zoës Kitchen Corporate. Long story short, it was a sales call gone right. I walked in and due to dumb luck, their entire staff was in the lobby and cheered me on as if I were the most amazing person to enter...
by Marc Becher | Oct 10, 2017 | Grand Opening & Refreshes, Improving Performance, Tech & Data
All brands have them. That one location (or 20 or hundreds) where no matter what you do, you feel like you’re rearranging the deck chairs on the Titanic. Sales are plunging so far into the red over such a long time you feel like you need a new shade of red to define...
