by Marc Becher | Oct 5, 2017 | Direct Marketing
Restaurant brands know they need to discount to get consumers to come in. It’s nature of the industry. But, most brands despise discounting. Doing away with discounts is the goal but can be unrealistic. Strategically discounting and pulling multiple levers...
by Marc Becher | Sep 28, 2017 | Tech & Data
Photo by Kevin Curtis on Unsplash Generational targeting can be all the rage. Just last year, Millennials needed to get out of the way for Gen-Z. This summer, Millennials were Killing Restaurants. And very recently, Nation’s Restaurant News told us what Gen-X...
by Marc Becher | Sep 26, 2017 | Loyalty
Having a loyalty program is a major commitment for a brand. Managing and maximizing the program will benefit the brand immensely. Here are 5 tips as a restaurant looks to improve Loyalty performance (the same can be applied to Eclubs and App users as well). 1. Make...
by Marc Becher | Jul 25, 2017 | Case Study
Challenge As a smaller chain, a restaurant brand needed a predictable way to grow sales and traffic. How it Impacted Their BusinessWith a limited budget, the brand needed innovative ways to drive people into restaurants profitably. How We Solved ItWe used our direct...
by Marc Becher | Jul 14, 2017 | Case Study
Challenge A niche restaurant brand was quickly growing and needed to better understand guests. How it Impacted Their BusinessWe took possession of Eclub and POS data from the client. The data was combined with our consumer data sets, analysis was performed and the...
