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5 Ways to Break the Cycle of Offers

5 Ways to Break the Cycle of Offers

Restaurant brands know they need to discount to get consumers to come in.  It’s nature of the industry.  But, most brands despise discounting.  Doing away with discounts is the goal but can be unrealistic.  Strategically discounting and pulling multiple levers...
4 Things to Consider Before Targeting a Generation

4 Things to Consider Before Targeting a Generation

Photo by Kevin Curtis on Unsplash Generational targeting can be all the rage. Just last year, Millennials needed to get out of the way for Gen-Z.  This summer, Millennials were Killing Restaurants.  And very recently, Nation’s Restaurant News told us what Gen-X...
5 Tips for Improving Loyalty Performance

5 Tips for Improving Loyalty Performance

Having a loyalty program is a major commitment for a brand.  Managing and maximizing the program will benefit the brand immensely.  Here are 5 tips as a restaurant looks to improve Loyalty performance (the same can be applied to Eclubs and App users as well). 1.​ Make...