by Marc Becher | Oct 5, 2017 | Direct Marketing
Restaurant brands know they need to discount to get consumers to come in. It’s nature of the industry. But, most brands despise discounting. Doing away with discounts is the goal but can be unrealistic. Strategically discounting and pulling multiple levers...
by Marc Becher | Sep 26, 2017 | Loyalty
Having a loyalty program is a major commitment for a brand. Managing and maximizing the program will benefit the brand immensely. Here are 5 tips as a restaurant looks to improve Loyalty performance (the same can be applied to Eclubs and App users as well). 1. Make...
by Marc Becher | Jul 25, 2017 | Case Study
Challenge As a smaller chain, a restaurant brand needed a predictable way to grow sales and traffic. How it Impacted Their BusinessWith a limited budget, the brand needed innovative ways to drive people into restaurants profitably. How We Solved ItWe used our direct...
by Marc Becher | Jul 14, 2017 | Case Study
Challenge A niche restaurant brand was quickly growing and needed to better understand guests. How it Impacted Their BusinessWe took possession of Eclub and POS data from the client. The data was combined with our consumer data sets, analysis was performed and the...
by Marc Becher | Jun 18, 2017 | Case Study
Challenge A restaurant client was sending kids eat free emails to all of its Eclub members How it Impacted Their BusinessDue to the lack of data and insight, the brand was seeing waning open rates. Once loyal guests were getting burned out due to irrelevant messages....
