by Marc Becher | Oct 5, 2017 | Direct Marketing
Restaurant brands know they need to discount to get consumers to come in. It’s nature of the industry. But, most brands despise discounting. Doing away with discounts is the goal but can be unrealistic. Strategically discounting and pulling multiple levers...
by Marc Becher | Sep 28, 2017 | Tech & Data
Photo by Kevin Curtis on Unsplash Generational targeting can be all the rage. Just last year, Millennials needed to get out of the way for Gen-Z. This summer, Millennials were Killing Restaurants. And very recently, Nation’s Restaurant News told us what Gen-X...
by Marc Becher | Sep 26, 2017 | Loyalty
Having a loyalty program is a major commitment for a brand. Managing and maximizing the program will benefit the brand immensely. Here are 5 tips as a restaurant looks to improve Loyalty performance (the same can be applied to Eclubs and App users as well). 1. Make...
by Marc Becher | Sep 12, 2017 | Case Study
Challenge A client needed a new way to reach consumers around grand openings. How it Impacted Their Business We deployed our BusinessPlace direct mail program to reach consumers that work near a location. A week into the first test, the client emailed with a simple...
by Marc Becher | Aug 11, 2017 | Case Study
Challenge A client had 3 weeks to execute a direct mail program of 2,000,000 pieces of mail supporting 500 locations. How it Impacted Their BusinessWith it’s normal vendors operating on establish timelines and limited flexibility, the client had nowhere to turn...
